My whole life up until about seven or eight years ago, I thought coffee was supposed to taste like burnt ash, masked by two teaspoons of sugar and cream. Tasting the actual flavor of different beans across the world has been one of life's simple but fun pleasures for me.I take my coffee black. A good bean, recently roasted, and freshly ground should not be bitter.
if you’re going to add sugar and cream because you prefer it that way, paying up for beans is probably a waste. The nuanced flavour from the single origin stuff gets lost in the mix
But I fully acknowledge it's entirely gay of me and something that is not for 95% of the world. So I'm not promoting it. Most people love Tim Hortons coffee so why would they deviate?