Pickup trucks are basically just really expensive penile enlargement devices for rednecks. And as someone who now lives in Edmonton I can tell you that there are A LOT of small dick rednecks in this town.
The ones with the real micro phalluses are the ones who also have "Fuck Trudeau" bumper stickers on them.
The "99%" thing a bit click baity since none of the stats he provides actually show that. Same with comparing an open truck bed, even though they've gotten smaller, to a minivan. There's definitely utility to an open bed if you actually have use for it.
Still, I am usually surprised by the number of full-sized pickup trucks I see in the suburban GTA. I've had to borrow my old mans pickup truck about 10 times this year already, plus a handful more times where I borrowed his pickup+trailer - but I do my own renovations and landscaping. I've thought about getting a pickup for my next vehicle, but it sure as hell wouldn't be a full sized F-150 or something while I'm in suburbia. Tacoma or Colorado, maybe.