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OT: The Media Thread

With the absorption of Shaw behind them and the company’s debt ratios improving, Rogers and Staffieri felt comfortable taking on all of MLSE, integrating its teams and venues with the Blue Jays and their home park, Rogers Centre.

They believe folding all of the major pro teams and both large venues in North America’s fourth-most populous city will save on cost and increase revenue, while unlocking additional marketing advantages for Rogers’ wireless and cable divisions.

They’re also exploring ways to “surface the value” of the combined teams, which they say exceeds $11 billion, a valuation that would put them eighth on CNBC’s most recent ranking of global sports conglomerates. A spinoff through an IPO and the sale of minority positions, perhaps to individuals but more likely to private equity or institutional investors, both are on the table. They say the Blue Jays’ escalating value never has been sufficiently reflected in the price of Rogers’ stock.
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