not really sure where to put this one:
Money always wins. It's undefeated.
In the end, nobody cared that LIV was a contrivance. They paid their players exponentially more than the PGA and eventually the PGA players wanted their slice.
Golf, aside from the hype that attended Tiger Woods, is and has always been mostly a rich white guy sport. It has always been the favorite sport of TV executives, which is why it got on TV in the first place. I never found it compelling as a television show. In a world where young people won't even watch baseball because it requires too much of an attention span, they aren't going to be watching golf.