MindzEye
Wayward Ditch Pig
Because negativity drives clicks and it's by far the largest following of any team in the league. You capture a large of portion of the disenfranchised, angry fanbase as well as all the haters that love reading about what a disaster the Leafs are.
Yeah, but at the same time you're attaching your brand to this as the media organization. The amount of brand damage that can be done letting some of your journalists run around and basically invent shit out of mid air for clicks just isn't worth the tiny bit of additional ad revenue it's generating.