No one knows who’s next for the chop. Managers were recently told to provide a list of people who ought to be promoted, says one former staff member still in touch with some who remain working. Little did they realise they were signing their own death warrant: many of those managers were subsequently fired and replaced by those they’d recommended, as part of a cost-cutting drive.
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Whether the platform will even stay online is in part out of Twitter’s hands: it is
reportedly in $70m of debt to Amazon for cloud hosting services it has not yet paid. Amazon so far has used its own advertising spend on Twitter as a bargaining chip designed to make sure the company pays its bills. But that could change.
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Those who do work there are also increasingly less frequently actually Twitter employees. Staff at the social media platform grouse that they’re asked to take orders from workers who have been dragooned into Twitter’s ranks from Tesla and SpaceX, Elon Musk’s other companies. “It’s a disaster,” says one former employee. “It looks like the owner is just throwing people into positions hoping they work out.” Another called the arrivals from Musk’s other companies “clueless” about how to run a social media platform.