At Ivey, he got an education on negotiating skills, asset management and other business-related skills that he has applied as the
Coyotes president of hockey operations.
As a trainer, he learned the human body from former NHL player-turned-trainer Gary Roberts, renowned chiropractor Mark Lindsay and world-class strength and fitness trainer, Andy O’Brien, who works with the
Pittsburgh Penguins’ Sidney Crosby.
He learned the critical importance of nutrition and diet from his mom, Mary-Ann, who ignored the doomsday diagnosis for her father, Frank Rowell, after a massive heart attack and the onset of pneumonia left him at death’s door. By researching and then implementing a new diet, Mary-Ann prolonged Frank’s life by 13 years.
Chayka exchanged ideas with longtime NHL coach Mike Babcock, and he sat down with longtime NHL executive, coach and hockey icon, Scotty Bowman, to pick his brain on everything from defense, power plays and coaching superstars, to how to introduce analytics to a reluctant hockey community.
When he and Terry were trying to open that analytics door, they also met in Toronto with longtime agent, Pat Brisson, whose firm, CAA Hockey, represents some of the NHL’s biggest stars, including Crosby,
Chicago’s
Patrick Kane and
Jonathan Toews, Los Angeles’
Anze Kopitar,
Toronto’s
John Tavares and
Colorado’s
Nathan MacKinnon.
“They were way ahead of their time,” Brisson said of the Chaykas. “When I first met with them I thought it was algebra.”
Instead of dismissing it, Brisson set up a second meeting in Los Angeles with Chayka and his business partner, Neil Lane. Brisson also called multiple NHL teams to tell them this was a tool they should consider.
“It was very interesting and I knew it had some legs for the future in hockey, but there was no immediate need for me and for us as an agency,” Brisson said. “I thought it was a going to be a great tool. It really helped me create a vision of doing more for players in development. It opened up a whole different perspective for me from a player-development standpoint.”
Stathletes’ data are privileged information for select clients, but the data rely on hours and hours of video analysis to produce a massive base of information, said Terry Chayka, who now works for Stathletes after a lengthy career in the newspaper industry and as an entrepreneur.
“A lot of teams still use NHL.com as their source of information and I think NHL.com has about 750 stats,” he said. “It’s like a horse and buggy and what we do is a spaceship. We’re a premium product. We have 75,000 stats per game. That’s a lot of information.”
John Chayka has never understood the reluctance to adopt such data, but he encountered it early and often.
“When I met with one of my first teams that had a veteran GM, he told me, ‘This stuff will never work in the NHL. It’s never going to come,’” Chayka said. “I realized it was in its infancy but it was very dismissive. At that point, you’re young and impressionable so you think, ‘Geez, this guy knows more than I do. Maybe I’m missing something.’
“I guess what bugs me more than me being deemed as just an analytics guy is this misunderstanding of analytics in general. When people say they don’t like analytics, to me that says they don’t like process-based decision making. I can give you an analysis of a player by telling you ‘this guy makes a good first pass’ or ‘this guy keeps a really good gap’ and that is traditional scouting, but I could give you that same report and have it all be analytics based to give you another way of understanding it.”
Terry Chayka said the recent wave of hockey analytics has forced most teams to adopt some data, but that doesn’t mean they are using the right data.
“A lot of people want to do analytics but they’re not sold on it so they use the lesser versions,” he said. “When you ask, ‘Are you doing analytics?’ They’ll say, ‘Sure we are,’ but when it doesn’t work they say, ‘You see! It’s garbage!’ There are some GMs who are very cognizant of this, though, and they have put responsibility on people in the organization to use it, like a scout who has been giving his advice for a million years from his gut. All of the sudden, there are statistics and they don’t like it because all of the sudden it’s a check on them.
Chayka uses data to address prospects’ and players’ every need, from diet to strength and flexibility deficiencies, to on-ice needs. He also uses it to guide his player evaluation in free agency and via trades, where
his track record has been impressive, including the identification and acquisition of erstwhile backup goaltender
Antti Raanta, who posted the best save percentage (.930) and goals against average (2.24) among goalies who played at least 33 games in 2017-18. It was Raanta’s first NHL season as a starter.