MindzEye
Wayward Ditch Pig
He appears to have had a lot of deals in Boston, but the overall $ doesn't seem too high.
There's a hierarchy to this. Local deals are local deals, they're going to be pretty similar wherever you go among similar sized cities. Canadian national deals will be easier to get in Toronto, but significantly smaller than US national deals. For example, Nike probably pay 5-10x more on a US national deal than they do on a Canadian national deal. They might still want Marchand's US rights in a deal with him specifically because he already has a big enough profile, but YMMV. Mitch, for example, probably isn't worth much to Nike outside of Canada. Auston probably is.