You're naïve if you think that anyone gets elected these days because of things more significant than looks, speaking style, comportment etc. What you look and sound like has been the most important thing since the advent of color television. Policies are important but if the embodiment of those policies are a candidate who isn't pleasing to the eyes and ears then you're at a disadvantage unless your opponent is similarly unappealing.
In the 1960 Presidential debate, a tanned John Kennedy seemed on television to wipe the floors with Dick Nixon, who was suffering with a bad cold and was pale and sweaty. Even in black and white it was easy to see which candidate looked more ready to lead and people who were polled after watching the debate gave it to JFK in a landslide. But when they polled people who had only heard the debate on the radio the opinion as to which candidate won the debate was closer to a 50/50 split.
That's why I say that in 2022 there is no universe in which a buck-toothed "Karen" like Marilyn Gladu, an incel-looking nerd like Michael Cooper or a hillbilly on Ivermectin like Martin Shields is beating Justin Trudeau. And all the good looking Cons are mostly batshit crazy so as soon as they open their mouths it will be game over.
Pierre Trudeau didn't beat Bob Stanfield in 1972 just because of policies. He beat him because voters didn't want to be associated with someone who looked like a doddering and awkward old git next to the youthful and athletic Trudeau. In fact, both Trudeau's were barely in federal politics for 5 minutes before becoming their party's leader and shortly thereafter Prime Minister. It wasn't their wealth of political experience and acumen that got them elected. It was a combination of their good looks and their opponents' ineptitude. Remember the Harper attack ads where they made fun of Justin with that "Nice hair" line? Well yeah, it was nice hair and that nice hair that was dark and youthful beat the silver banker's haircut that Harper was wearing. Pierre Trudeau looked credible when he showed up to the 1970 Grey Cup wearing football cleats as he booted the ceremonial kick-off. Bob Stanfield's campaign imploded when he was photographed fumbling a football that was tossed to him at an election photo op.
Policy shmolicy. The electorate isn't that deeply invested in the issues and if they bother to vote at all they often vote for the most superficial of reasons. I'm not saying it's right, it's simply the way things are. Even newborn babies have been shown in studies to naturally gravitate toward attractive looking people more than not so attractive people. It's something we are hard-wired with.