I've had the great good fortune to see some badminton played in Malaysia (though not at that level) and they're WAY more than serious about it than anyone in this country is...it's virtually got a religious following. That video definitely captures the intensity, dedication, and skill of badminton players going for it...and that was just one point! Thanks for posting.
It's fun that different parts of the world have sports they concentrate on and others they pretty much ignore. Examples like Water polo is king in Singapore, Rugby rules in Fiji & New Zealand, Baseball & Sumo Wrestling are tops in Japan, Cricket in India & the Caribbean nations, Football (soccer) throughout Latin America & Europe, Hockey & lacrosse in Canada, Rugby and Australian rules football in Australia. So, what's considered a pivotal global event depends on what pert of the world you're standing in.
Jim