How very Toronto-centric of you. It may shock you, but living in Toronto isn't the end-all, be-all for everyone. Berube is from Calahoo, Alberta, not Caledon, Ontario, and he's part native. He may well prefer to live on the prairies over the big smoke, and the metric for what constitutes "success" in Winnipeg is likely a lot more realistic than what expectations are in Toronto. Also, while MLSE has a net worth of about $8 billion, Jets owner David Thomson's net worth is north of $35 billion so if the Jets want to outbid the Leafs they can do it (not that I think they'd bother for Berube, but still. They aren't the Little Sisters of the Poor)