Also fwiw, but only 10.4% of whiskey sold in Canada last year was American. So the state of Kentucky is shitting themselves over 1/10th of our whiskey spend. JD, Jim Beam, Woodford, Maker's Mark, Wild Turkey all scrapping for that market share. After a quick look at the BF 2024 year end, I'm going to rough math and say that we represent about 4-5% of total JD sales, but that JD is probably only 10% of total bourbon sales in Canada. I can't find the sales data, but a few sources all seem to suggest Maker's Mark was the best selling bourbon in Canada by a fair bit.