BeLeafer
Well-known member
The elemental basis of the validity of survey data collection is probability sampling. Opt-ins do not use this and so are garbage.
But there are many variables involved in conducting proper probability sampling. One of them is coverage -- so, selecting just landlines is very poor because it excludes the vast majority of the population.
But there are many variables involved in conducting proper probability sampling. One of them is coverage -- so, selecting just landlines is very poor because it excludes the vast majority of the population.