I think the industry sleeps on him. They see him as just a superhero type, and he kind of gives them reason by taking Supes, then Witcher, now Warhammer, to the exclusion of other "normal" roles. He should be going more towards suspense, action, do a drama here and there, spy stuff, like his best performance so far in Man from UNCLE. Naturally, him getting Bond would allow him to flex that muscle and get even better opportunities after that because I actually don't think he's a household name. Very few people over say 50 years old know who he is. If you say Superman, sure, they can place him, but most still wouldn't be able to tell you his name.