Bloomberg reports that production of chicken thighs is at an “all-time high” in the United States and that, according to chicken producer Tyson, “Sales of thighs have jumped nine-fold in the past decade.” Even restaurants are adding more dark meat to their menus.
People initially flocked to chicken breasts because the fat content is so much lower than in thighs (and is therefore considered the healthier option). They became easier to buy in the 1980s when grocery stores began selling the individual pieces of the chicken. Before that, only the whole chicken was available, which required home cooks to carve it up themselves.
Recently, however, Americans have become increasingly eager to embrace global cuisines.
Consumers’ palates are changing,” Sabrina Bewley, Tyson’s senior director of food service poultry marketing and innovation, tells Bloomberg. “They seek out more Latin, Indian, and East Asian dishes, which often feature dark meat. It's only a matter of time before posters like LOF clue in”