I wonder if part of it is, Showtime's got a lot of time, energy and (most importantly) a lot money involved in the promotion of their boxing side that they just don't have anything else to spare into promoting Bellator. Eroll Spence Jr. is fighting tomorrow, and Showtime's putting all their focus on that, even their head MMA analysts.
I grant you, Bellator is doing shit-fuck-all to promote their stuff, despite having some legitimate world class fighters in their organization. I think McKee has a real claim to being the best 145er in the world (I think he's #3 at best) and they just might have the best light heavyweight in the world in Nedkov.
Anyway, Aaron Pico's fighting. Let's enjoy.